Serge Louis Alvarez,
Creator and Designer of Made in France beauty!

Visionary and avant-gardist make up artist, Serge Louis Alvarez got his start at prestigious venues in the theater, runaways and television.

He rapidly became first make up artist at the Paris Opera and the Comic Opera.

Pioneer in the art of body painting & special effects make up, he contributed to the development of this discipline in France bringing his revolutionary vision and new techniques.

Fascinated by the world of make up, he created his own brand of cosmetics, SLA Paris, in 1992 to meet the demands of professional make up artists.

He now spreads his creative energy and his talent to his highly efficient and dynamic team of designers and international make up artists. He aims to develop trendy products that are at the forefront of innovation.

He created a universe based on the sharing of his “professional secrets”.

We now find those secrets in every corner of his SLA Concept stores, true temples of beauty. He has made professional make up accessible to every woman so that they can become their own make up artist!

His brand, shops and make up schools are evolving worldwide, confirming the success of its concept and its unique vision of beauty

An ultra performing team of designers, creators, make up artists and trainers evolve every day and are fully responsible of the global success of the brand.

Serge Louis Alvarez, talented and worldrenowned make up artist!

“I have created for you a professional high quality brand so that every woman can identify and realize its full beauty potential. Reveal yourself with SLA Paris !”

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The inspiration of a beauty passionate


“The creation of high quality professional products under own brand SLA Paris, has been always so evident to me  in order to share my expertise and unique vision of beauty. My goal is to fulfill my fellow professional make up artists needs and let women’s beauty aspirations come to life. This is my daily motivation. “